Dedicated to preventing, reducing, and eliminating poverty, hunger, and homelessness by providing supportive services for mental health, job training, addiction treatment, and other services, Hope the Mission, formerly Hope of the Valley, decided to approach their ALL IN for Housing campaign with an innovative twist: running 350 miles.
Hope the Mission’s CEO Ken Craft and President Rowan Vansleve recently ran 350 miles from Las Vegas to Los Angeles. The two executives didn’t run to show off their athleticism, but to raise awareness for homelessness and funds for three new family shelters across Los Angeles.
Hope the Mission dedicates each day to prevent, reduce, and eliminate poverty, hunger, and homelessness by offering immediate assistance and long-term solutions, operating 17 facilities across Los Angeles and focusing on a ‘housing first’ model. The goal is to provide housing for all unhoused residents of the city.
The ALL IN campaign was designed to be an ALL IN fundraiser to raise the final $350,000 for three new Family Shelter complexes in Los Angeles County which will provide 724 new beds for unhoused families. Over the course of 21 days, Hope the Mission asked donors to sponsor as many of the 700,000 steps of the run, for $.50 cents each.